Latest Articles


How To Future-Proof Your Brand In The Expectation Economy

Last updated: 02/25/2020

Over the years, brands have evolved from logos and marketing messages into societal forces with the ... [+]ability to impact the world. Over the years, brands have evolved from...

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How (and Why) to Speak Your Customer’s Language | Allego

Last updated: 02/24/2020

Understanding your customer’s wants, needs, challenges and objectives is one of the most important factors in selling success. I learned this as a young salesperson, when one of...

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How to Appeal to Smartphone Customers

Last updated: 02/24/2020

So, you’ve started your business and have all your accounts up and running on sites such as Facebook, Pinterest, and Twitter, but now what? The average American nowadays owns...

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Top Tip: Fine-Tune Your Social Media Marketing

Last updated: 02/24/2020

Many small business owners fall into an avoidable trap when they start out in social media marketing. They mistakenly believe they should actively participate on every social...

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Reasons Why Email Marketing Is More Effective Than Social Media Marketing In 2020 - NuWireInvestor

Last updated: 02/24/2020

Social media is an undeniable asset to modern marketing campaigns, providing brands with direct access to prospective customers as well as offering up a cavalcade of creative...

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10 Ways Businesses Can Use Snapchat

Last updated: 02/24/2020

If you think you missed the opportunity to join the Snapchat craze, it’s not too late. As of Q1 2019, the social media app has over 190 million daily active users with 80...

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Why Your Business Needs Social Media Marketing: Part 2

Last updated: 02/23/2020

View Part 1 Here ! Social Media Marketing (SMM) is crucial to your business success for a variety of reasons. In today's digital age, if you aren't implementing an effective SMM...

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Social Media Marketing Tips: Ace Your Social Strategy with These 5 Tips

Last updated: 02/23/2020

If you want to engage in social media, you need to have a social media strategy. If you want to engage in social media to market your company, you need to have a social media...

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The 4 Mistakes You are Making with Social Marketing

Last updated: 02/23/2020

Back in 2009 we put our first client on Facebook. We were handling the online advertising for a home inspection company and heard about Facebook Business Pages and put him up,...

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Our Top Five B2B Marketing Stories of 2020 - Chief Marketer

Last updated: 02/23/2020

Attention, B2B marketers. By now you’ve hopefully settled into the new year—and the new decade. Phew. So, let’s take a step back and look at the most popular B2B marketing...

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