Articles about advertising

How to Deploy a Successful Communications Strategy During COVID-19

Last updated: 06/09/2020

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do...

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Advertisers Who Adapt Will Be the Ones Who Succeed

Last updated: 05/24/2020

Stay-at-home guidelines didn’t start the remote work movement, but they definitely accelerated it, and the successful transition by many companies to a dispersed workforce has...

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How to Use Bold Typography in Your Design

Last updated: 02/07/2020

Bold typography is one of the most exciting trends that has emerged in design. Whether it’s online or offline content, typography helps you to communicate your message across to...

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Experiential Marketing Trends to Watch for 2020

Last updated: 01/14/2020

Brand activations have come a long way in achieving consumer engagement. The last few years, in particular, saw experiential marketing steadily mature, from a quirky niche...

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How to Perform a SWOT Analysis for Better Customer Service

Last updated: 11/12/2019

Before you learn how to perform a SWOT analysis, it is important to understand not only what it is, but also how it can positively impact customer service. A SWOT analysis can...

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Making Sense Of The Many Business Models In The Sharing Economy

Last updated: 10/11/2019

Is Uber even part of the sharing economy? Does Airbnb’s business model have a positive or negative impact on communities? Are on-demand startups like TaskRabbit leveraging...

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