Articles about branding


How to Make Personal and Corporate Branding Work Together

Last updated: 07/02/2020

Editor’s note: The challenge remains, so we updated this article from a couple of years ago. You and your co-workers have personal brands. Your employer has a corporate or...

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How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy

Last updated: 07/02/2020

Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part...

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Online Branding: 7 Key Tips For Branding Your Business Online

Last updated: 06/27/2020

Contact Online Branding: 7 Key Tips For Branding Your Business Online Did you know that more than 90% of marketers put branding awareness as their top goal? Statistics suggest...

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How to Build a Better Employer Brand: The Role of Employees in Marketing

Last updated: 06/19/2020

Photo by Free To Use Sounds on Unsplash Often overlooked is the role of employees in marketing. That’s a shame because your employees, their quality, their empathy, their...

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5 Strategies For Growing Brand Visibility

Last updated: 06/18/2020

Whether you’re a small start-up with high hopes and strategies in place, or an established and well-loved business, growing brand visibility should always be a...

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How To Maintain Brand Consistency Alongside Business Growth: 3 Tips

Last updated: 06/18/2020

If you struggle with converting visitors into customers, it may have something to do with brand consistency. Did you know that only 22 percent of businesses are satisfied with...

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7 Things You Need to Build a Strong Employer Brand

Last updated: 06/18/2020

Finding, hiring, and keeping the best people is more challenging than ever. Employees are more empowered to find new work, competition makes it harder for brands to stand out,...

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Can You Feel It? All About Brand Experience and Why You Should Care

Last updated: 06/17/2020

Law Can You Feel It? All About Brand Experience and Why You Should Care Did you know that more than three-quarters of people will pay more to shop with a brand they see as more...

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How Marketing May Change During the Economic Bounceback

Last updated: 06/17/2020

More and more businesses are beginning to reopen their doors to consumers across the country, prompting economists to proclaim the coming economic bounceback. While shopping may...

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4 Tips For Positioning Yourself As An Expert In Your Niche

Last updated: 06/16/2020

When trying to build up your brand, the way you “sell” yourself will go a long way in helping you sell your products or services. When you can position yourself as an expert in...

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