How to Use Visual Content to Improve Your Brand Engagement

Last updated: 04-19-2020

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How to Use Visual Content to Improve Your Brand Engagement

Do you want to increase the number of people who engage with your brand? If so, you’re not alone. More companies are operating online than ever before, and we expect to see more business owners transitioning to the digital landscape in the coming years.

When you can get your users to engage with your brand, you have a much better chance of spreading awareness, generating leads, and closing sales. However, getting people to land on your website and come back for repeat visits poses a significant challenge.

Starting a blog is a great way to get content out to your users, which encourages them to come back to your website. But there’s a way you can build engagement by using your blog and other marketing tools you likely have available.

Today we are going to talk about visual content. We’re going to look at several tips you can use to enhance brand engagement using visual content on your website’s blog and social media accounts.

Your brand image is how people will recognize you when they see you on social media, and it’s how they will remember you the next time they visit your blog. Consistently delivering your branding across all platforms will help you boost your traffic. There are several aspects that go into creating a recognizable visual style.

First, you have to develop a recognizable brand logo. At this point, you probably have a logo for your company, but do you use the same color palette on all of your marketing material?

Most people spend around 2 hours and 22 minutes on social media every day. The more times these folks see a recognizable brand and color palette, the more likely they are to visit the website popping up in their feed.

Here’s an example so you can see what we mean:

Notice how the banner, blog post image, and lead magnet all follow the same color scheme. If you look closely, you’ll also notice that the mascot is used in two of the three images here. Visual content featuring your brand image can help you spread brand awareness by staying fresh in the minds of social media users.

Your content marketing strategy likely consists of posting blog content to your website and social media account. There are ways you can take your existing technique and create visually appealing content for your consumers.

Because visual content is considered more engaging, you’ll likely find it useful to repurpose content you’ve written in the past. You may want to update information if you’re pulling references from a piece older than a year.

There are two key ways you can repurpose your blog posts into visual content. First, you can take guides, tutorials, or informational pieces of content and turn them into videos. It’s possible to do the reading yourself, or you can hire someone to represent your brand. Again, consistency is essential here, so you may want to look into finding someone long term.

You can also turn more than one piece of content into a lead magnet, such as an infographic or ebook. Let’s say you’re the owner of a website that specializes in gardening. You could take your beginner tips and turn it into a visual ebook that users can download to their device. Not only will you keep your customers engaged, but you can also use this opportunity to grow your lead list.

Gamification is a popular marketing strategy used by business owners that want to create fun, engaging, and visual content for their audience. You can use a spin-to-win campaign to encourage customers to spin a wheel for an exclusive discount. Some companies create a gamification checklist where users get points for completing challenges.

It’s also possible to take your gamification to social media. Online giveaways are a great way to create engaging, visually interactive content for your followers. Contests encourage users to participate in the hopes that they will win a prize.

You get to decide what kind of prize you want to use for your contest. If you want to draw in a broad audience of new followers, you may want to offer something everyone can use, like an Amazon gift card. However, if you want to pull in a smaller group of dedicated buyers, you may want to consider offering something from your online store that will appeal to your target market.

You can create a visual contest that includes a question that consumers have to answer to enter. The question should directly help you understand your customer personas. For instance, here’s a raffle where the prize is an Amazon Echo. Notice the highlighted question:

If you’re the owner of a pet supply store, this question will help you gauge what percentage of your social media followers are interested in cat product versus dog supplies. Not only are you creating a visually stunning content that helps engage your users, but you’re able to use what you learn in future marketing campaigns.

The tips will help you get started, but there’s a lot you’ll have to learn about your audience as you continue to create visual content. Take some time and send out questionnaires to your email subscribers, create on-site surveys, and reach out to your followers on social media.

Combine what you’ve learned by asking your followers with your analytics data and figure out what kind of visual content works best with your target audience. Some people respond well to videos, while other people love playing small interactive games when they are browsing online.

Understanding and anticipating your customer’s needs will help you create better visual content in the future. The more engaging and interactive your content, the more likely you are to thrive as a business owner and brand.


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