There are over 1 billion websites on the internet (according to Netcraft’s January 2020 Web Server Survey). So how does a solo entrepreneur, or any business for that matter, stand out? Here are some tips to help increase traffic to your website or social media page and build your brand awareness.
Competition has a tendency to ignite a fire of attention. There are many ways you can use competition to add fun and flare to your business. It’s a good tool to use to build awareness of your Facebook page or group.
For example, anyone who “likes” your page could be automatically entered into a drawing to win a prize. Another type of competition gets your prospects or group members involved and contributing, so you might have them share a story or video that’s relevant to your niche and readers can vote on whose is the best story.
If someone else has written the post you wanted to write – share it and give credit to the author! If they’ve provided a fabulous list of resources or a juicy tip – share it and give credit to the author! Oh. And share your followers’ posts and tips too (people love to be noticed and acknowledged.
Relationships are what build a business. You have relationships with your customers and prospects, your vendors, contractors and much more. Each relationship is an opportunity to leverage, grow, and prosper. Relationships with relevant industry professionals can be significant.
For example, imagine if you have a pet blog and you forge a relationship with Cesar Millan (the “Dog Whisperer”) who links to your site or mentions you on Facebook. That would be huge for your business.
What are you doing to make the world a better place? Getting involved in your community is great for business. It not only promotes you locally, it provides you with content to share online as well. And you can invite your prospects to get involved in your community causes.
For example, if you have a pet-related business you might get involved in a fundraiser for your local humane society and invite others to donate or get involved themselves.
Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines. (Source: Tech Client) Search engines love blogs and RSS feeds. If you design your blog properly then every time you update it the search engines are notified and most search engines will revisit blogs more frequently than websites. As your blog grows you will demonstrate your knowledge in your chosen niche.
Let other people create content for you. Each guest blogger, interview, or contributing author brings their audience with them. You’ll gain traffic and followers. You’ll also gain credibility by providing your prospects with a variety of valuable content. (Not to mention a content creation break for you!)
Have You Written A Book? If you’ve written a book then list it on your website. Promote it and use it to help establish you as a credible resource and thought leader.
Have You Been Featured On The News?
If you’ve had the opportunity to be featured on the news then share the logo of that show on your website. Imagine how powerful “As Seen on CNN” could be to grow your business.
Do You Have Credentials?
What are your credentials? What makes you an exceptional source of information, services or products? Include your credentials on your website on your “About” page.
Building your brand and establishing trust with your target market is essential to the success of your business. Use these tips to build a comprehensive marketing plan today.