There are lots of successful social media experts, some much more successful than others but all of them know what it takes to make social media work for them and for you. Aside from making regular updates, relevant posts for their audience, and stand-out content, they make sure that they stay involved in each social media platform in a personal way.
Everything to do with social media is about getting noticed for the right reasons but luckily everything you need to know is on display, if you just look and learn. When completing your profile the best advice I can give anyone is to find some industry leaders in your industry or look at a few social media experts you respect and look at exactly how they have completed their own profiles. Study these profiles and learn from them, take the best bits from each and seek to improve them and you’ll then understand what makes for a great profile on that social media channel. Each social media platform has its own personality and way of doing things, but your profile on each platform should resonate with your audience so that someone following you on more than one platform can instantly know you. It’s also extremely important to fully complete your profile, which on LinkedIn for instance will give you an “all-star” rating.
Once your profile is fully completed, it’s time to connect with those industry influencers, movers and shakers. By connecting to social media influencers you will get more traction because if you are seen to connect with each other, have conversations and interact, all of their followers will see it and more importantly they will see you.
I used to push people towards having a business page on each social media platform and I still do provided your business is large enough. And if it is you should not skimp on making your pages represent your business and look awesome. Since the launch of LinkedIn long form publishing my view has changed as this brings so many benefits I advise all chief executives, business owners to utilize this as a great way to promote their businesses and their own profiles.
If you want to quickly become a go-to expert, find or create relevant industry news and share it with your followers. Don’t worry about giving it away, your competitors know it all already and by giving it away you’ll move to a new, better level with your audience.
Don’t just simply post articles and news, you have got to jump in and start interacting with your audience, this means entering comments, sharing your opinion and entering into conversations with others. Think of it as a social gathering and just jump right in and start talking and interacting, your audience will love it and you’ll become more and more popular.
Hashtags help you and others organize and search for relevant content on social media. Always use the # before the word, use no punctuation, keep it as short as possible and use letters and numbers.
One of the best places to advertise is on social media, it’s a great way to get the word out about a new product or service. However, be strategic when running an advertisement so that you know exactly what you expect to achieve with it, before starting to advertise.
When you have something important to get across to your audience, it’s important to use sponsored ads where many eyes are on the post. Please keep an eye of your budget.
Content is king, this holds true for all social media platforms it’s therefore beneficial at times to work with a copywriter who understands your business and your voice, to help you with many of the posts and get them right within the space needed.
When you are in a discussion on social media, outside of representing your business you are also representing yourself. Be who you are, share your opinion so that your social media presence has a personality and never pretend to be something you are not, as you’ll come across as fake and you’ll never succeed.
You don’t have to reinvent the wheel when you get involved with social media marketing, simply follow the experts and watch and learn what they are doing and do it yourself. Focus on differentiating yourself and being a real person with a unique voice that represents your business and your audience will love you.