What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog.
Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a blog.
Thousands of new businesses are founded each year in the US. But only half of those businesses will survive past their first five years. Business success hinges on providing a product or service that the market needs, but if you already have a good idea and a well-thought-out business plan, how can you make your business stand out from the rest?
Creating a blog for your new startup is an effective and low-cost way of marketing your company, attracting press and investor attention, and establishing authority in your niche.
There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. And when your business is in the startup phase, every second counts. So, the best way to populate your blog with content when you’re focused on core business tasks is to outsource to a blog writing service.
There are several ways in which your business can benefit from having a blog:
Consistent blogging is one of the best ways to improve the SEO of your website. More relevant content on your site means more keywords and a better chance that your site will show up in search results. This will gradually increase your organic search traffic over time, exposing your startup to a wider audience.
There’s always a lot going on in the startup phase of a business. Keeping your followers updated about news and updates is a great way to build the loyalty and interest of your audience. Your blog is a great channel for getting more exposure for your brand and collecting leads.
All businesses need financial investment during the startup phase. While cold calling potential investors is one option, having a blog increases the chances that a future investor will stumble across your company. Populating your blog with valuable content related to your brand will also make your business idea more attractive and show that you’re committed to putting in the work to make it a success.
The comments section of your blog can be a valuable source of market research. If you’re making decisions about the types of services you’re going to offer or toying with a few different product ideas, write a blog post about it and ask for feedback from your audience. This not only helps you to create a better product and business but also involves your followers in the whole startup process, helping them to feel invested in your business and building an emotional connection with your brand.
You’ll probably use several kinds of marketing to get the word out about your business. But it’s always a good idea to have a blog to send them back to. For example, you won’t get very far with social media marketing if you don’t have blog content to link to. Email marketing can be another effective way to stay in touch with your customers. But, you’ll make more sales and build a more loyal following if you can direct them back to your website for further information that interests them.
If you’re convinced of the benefits of publishing a blog, great! But there’s a lot of work between deciding to create a blog and actually publishing content regularly.
Some bootstrapped startups will choose to write their own blog posts. The main advantages of this approach are that it costs nothing and, obviously, nobody knows your business better than you do.
However, regular blogging is a significant ongoing time commitment. Remember, blogging isn’t just about writing a post and clicking the publish button. You also have to find time to promote your blog, perform SEO on your content, and respond to comments.
For these reasons, many businesses choose to outsource at least a part of their blog marketing. Again, you have a few choices here. You could come up with your own ideas for blog content, outsource the post creation to a freelance writer, and manage the marketing and SEO by yourself.
Or, you could choose to use a professional blog writing service to do all of this for you.
Outsourcing your blog to a content marketing agency may not be the cheapest option. But there’s a good chance it will prove to be a sensible investment in the long term.
Some of the advantages of working with a blog writing service include:
If you are ready to get more traffic to your site with quality content that’s consistently published, check out our Content Builder Service. Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today and generate more traffic and leads for your business.