Showing Up in a Time of Uncertainty: What Marketers Need to Know

Last updated: 03-23-2020

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Showing Up in a Time of Uncertainty: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay connected with customers in a time of uncertainty with special guests, Lou Mongello and Molly Mahoney.

Listen to the replay of this week’s show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

Watch the replay of this week’s show below.

Facebook Guides Advertisers, Content Creators, and Publishers on What to Expect in Response to the Global Outbreak: In a Newsroom post this past Monday, Facebook detailed plans on how it’s shifting operations due to the coronavirus pandemic and explained what these changes will mean for advertisers, creators, and publishers on its platform.

With “a reduced and remote workforce, [Facebook will be] relying on automated technology even more…” and advertisers may face issues such as delayed reviews for ads and commerce listings, delayed or reduced appeals, lower delivery of in-stream ads, and other frustrations.

Twitter, YouTube, and other sites have also increased their reliance on AI and machine learning as each company manages its shifting workforce around the world.

On the show, we mention a live video Lou Mongello hosted on his Facebook Page as a way to reach out to his community. The video was structured as a call-in show and provided an opportunity for his audience to share their fears, frustrations, and worries at this time and ask questions.

Facebook Bug Wrongly Removes Posts in Commitment to Fight Misinformation: Facebook is aggressively limiting misinformation and spam related to the coronavirus, but this effort, unfortunately, led to legitimate news and unrelated posts being mistakenly flagged and removed from the site. According to TechCrunch, the site has since addressed the issue and “restored all the posts that were incorrectly removed, which included posts on all topics—not just those related to COVID-19.”

9to5Google reports that Twitter, LinkedIn, Reddit, and other tech companies have also committed to battling misinformation around the coronavirus outbreak. Meanwhile, others like Google and TikTok have created content partnership programs with the World Health Organization and the U.S. government to share timely, correct information.

Twitter Enables Users to Invite Guests Ahead of Live Streams: Twitter updated its video feature by rolling out a new option to add up to three audio people into their live streams before they begin to broadcast. Audio guests will be notified by direct message to facilitate any private conversations between broadcaster and invitee before the broadcast.

Instagram Tests Option to Share Instagram Live Streams to IGTV: Tech researcher and reverse engineering expert Jane Manchun Wong discovered a new option that enables Instagram users to share their live streams directly to IGTV as soon as the broadcast ends.

This possible new feature hasn’t yet been confirmed by Instagram; however, the company recently announced plans to internally prototype an Instagram Partner Program that allows creators to monetize their IGTV videos with ads. Instagram has also reportedly begun reaching out to “top video creators” as recently as last Friday to test these new placements. It makes sense that the company would look for ways to easily build an IGTV content library.

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